Saturday, November 15, 2008

DST's On the Go! brings world to your mobile




DATASTREAM Technology's (DST) unveiled its latest product, a web portal for mobile phones yesterday.

"On the Go!" portal was launched by the Minister of Communications Pehin Orang Kaya Seri Kerna Dato Seri Setia Hj Abu Bakar Hj Apong at a ceremony held at DST Group headquarters in Tungku Link.

The new web portal is set to bring a new world of endless entertainment, news, sports and more.

"On the Go!" portal is a significant stage in the development of content in the country enabled by the mobile broadband infrastructure," DST Group chief operating officer Hj Marsad Hj Ismail said.Accessible at http://onthego.dst-group.com, the On the Go! portal comes with content like Disney, Nickelodeon kiddy, Live CNN News, ESPN Sports and Entertainment channels which include MTV and Astro Ria, Astro Hitz and Astro AEC. All this is from now on closer to users, via their mobile phones.

"It is noted that sources of many of the contents are still from overseas content suppliers but DST Group has also worked with a number of local content developers to encourage the development of more local contents," said the chief operating officer.

He said that the new product is one of the many challenges faced by DST, in that providing the latest innovative technology at an affordable price for its customers while ensuring optimum quality service is maintained at all times.

To facilitate the demands and expectations of customers, he added more base station sites will be needed to provide wider coverage and optimum capacity.

However, he said, mobile broadband will not be able to meet the ever increasing demand for bandwidth and a robust wireline broadband infrastructure has to be put in place.

"We have strengthened our optical fibre network and will continually enhance its capability,"said Hj Marsad.

Their support in the development in the broadband infrastructure is evident with their active participation in the Asia America Gateway (AAG) submarine cable project.

After the launch, the minister and other guests proceeded to tour new DST Care 151 Call Centre after its relocation from a building adjacent to the main headquarters building. A brief presentation was given by head of customer service, Datin Hjh Umikaltum Hj Daud. According to Dk Tuty Rahayu Pg Hj Zaidi, general assistant at the centre said that the centre is manned by 35 operators.

The guest of honour then toured the 3G "On the Go!" Portal and Content Partners experience centers where live demo "On the Go!" was presented.

The launch also marked the beginning of a three-day DST carnival, featuring fun-filled activities and shows such as song and dance performance, lucky draws, pony rides and flying-fox.

Local fast-food restaurants and companies are also participating in the carnival in order to enliven the celebration.

Enthusiastic visitor to the carnival yesterday was Angeline Joy,13 of Seri Mulia Sarjana School who said that she was excited with the celebration especially the dance performances and she is hoping to see more at the weekend.

Angeline and other carnival enthusiasts can expect to be entertained to a fireworks display this evening with more performances like High School Musical performance tomorrow as well as prize presentation on the grand draw of DST Group "Log and Drive Away" promotion.

For visitors' convenience, they are allowed to park their cars at the UBD Campus while shuttle buses will transport them to the venue.

Also attended the event was Deputy Minister of Communications, Dato Deputy Minister of Communications, Dato Paduka Hj Yusoff Hj Abdul Hamid as well as permanent secretary, deputy permanent secretary and senior government officers of the ministry and invited guests. (JQR1 & BPA1)

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