Saturday, July 18, 2009

Mercedes-Benz CLK is numero uno in customer satisfaction



THERE is no automobile that satisfies its owners more than the Mercedes-Benz CLK. This is shown by a major survey on customer satisfaction among car buyers conducted by the world-famous J D Power Index.

In this study, the first place in the luxury class was taken by the Mercedes-Benz E-Class. At the same time the business saloon was given a silver award for outstanding test results by the motoring magazine Auto Test. Germany's most satisfied car drivers therefore sit at the wheel of a Mercedes-Benz.

Customers are the people who know a product best—this is the working principle of the globally active market research organisation J D Power, founded in 1968 and based in Los Angeles, which regularly examines the satisfaction levels of automobile owners.

For the 2009 J D Power Report, it conducted a first-time online survey of 16,425 car drivers in Germany to record their experiences with their car.

The respondents had to have owned their car for around two years and have covered around 30,000 kilometres with it. This meant that the experience gained over a total of almost 500 million kilometres could be assessed. The assessment criteria were quality/reliability, attractiveness, service and operating costs, enabling the strengths and weaknesses of the individual car models to be reliably recorded.

A 113 models divided into eight categories were considered in the 2009 report, which is seen as the definitive buyer's guide. First place in the overall ranking for all categories was taken by the Mercedes-Benz CLK, which also emerged the winner in the sports car ranking. In the luxury category, the Mercedes-Benz E-Class (211 series) prevailed against the opposition and took first place in this ranking.

The results of the J D Power study were also taken into account when the motoring publication Auto Test decided the winners of its 2009 awards.

The decisions were also based on more than 500 tests and buyer reports by the magazine, as well as reliability studies by TUV Rhineland and Eurotax Schwacke.

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